Eugene & Catherine Trefethen

Eugene & Katie Trefethen    The Visionaries

Dinner parties used to be easy. Back in the 1940’s, all you needed was a big piece of meat, some potatoes, and maybe a few carrots. It didn’t necessarily have to taste all that good, just as long as there was enough. Oh, and don’t forget the scotch. Lots and lots of scotch.

Upon arrival, guests were greeted with a scotch and soda. When they sat down to dinner, they got a different glass. Of scotch and soda. And afterwards, when they adjourned to the salon to digest and get down to the business that had brought them all together, they filled their pipes with tobacco, and their glasses with more scotch and soda.

Catherine Trefethen, however, detested scotch and soda. So when her husband, Eugene Trefethen, held a business dinner, which as an active philanthropist and the chief fundraiser for the Kaiser Corporation he did fairly often, the guests were treated to something slightly different than the standard fare.

To start, there was champagne, which up to this point had been reserved for New Year’s and the launching of ships. Dinner was replete with fresh vegetables from Katie’s garden, and universally regarded as not only filling but delicious.

This wasn’t all that surprising, however, as Kaiser built a lot of ships and it was well known that Katie was a gifted gardener and cook. The main point of curiosity was the novel substance served with the main plate - Claret or Bordeaux or some such thing. Whatever it was, it certainly wasn’t wine. Only Italians drank wine, and you had to be Italian to stomach the stuff. This was delightful!

Whether it was the wine, Katie’s hospitality, or Gene’s famous warm personality, the dinners worked. They and other fundraising efforts enabled Gene to turn such dreams as the Hoover Dam, the San Francisco Bay Bridge, and the Haas School of Business at UC Berkeley into reality. Still, his greatest project was yet to come.

Gene had grown up on a farm in Piedmont, California, and privately longed to return to agriculture. And Katie wanted a bigger garden. A much bigger garden. In 1968, their twin love for wine brought them to Napa Valley, an agricultural backwaters of San Francisco, that some delirious old men claimed had once produced California’s finest wine.

Whether their ramblings were true or not, it was certain that grapes were not the crop of choice anymore, and all the old vineyards of legend were ridden with phylloxera. Still, where others saw only the unhappy ending to a Steinbeck novel, Gene saw great promise, and when he was presented with the dilapidated Eshcol property, complete with a collapsing “ghost winery,” he purchased it and several surrounding farms, creating a 600 acre estate. He paid $3,000 an acre, and quickly began replanting everything to wine grapes.